Dr. Joines' Blog for "Committed Sardines": Change is Emotional

Aug 8, 2011

Change is Emotional

As I mentioned a few days ago, I just finished this book called Our Iceberg is Melting. It's a story that gives a humorous account of the change process (just like Who Moved My Cheese?). But the thing that I really liked about the book is how many of the characters were affected so emotionally. It's a good reminder of the importance of effective communication during times of change.

Since the book was based upon Kotter's 8 Steps for producing lasting change, I went back and reviewed those pretty thoroughly after reading the book. Here they are

1. Set the Stage and create a sense of urgency.
2. Pull together the guiding team.
3. Decide what to do and develop the change vision and strategy.
4. Communicate for understanding and buy-in.
5. Empower others to act.
6. Produce short-term wins.
7. Don't let up.
8. Make it stick- Create a new culture.

I read Kotter's book, Leading Change, a couple of years ago. That book really elaborates on each of these. If you are in position where you're trying to influence others to change, I strongly recommend it.

Why Call Ourselves Committed Sardines?

Let’s start on a tangent. A blue whale is the largest mammal on earth. An adult blue whale is the length of 2 1/2 Greyhound buses put end to end, weighs more than a fully loaded 737, has a heart the size of a Volkswagen Beetle, and a tongue 8' long. A baby blue whale is estimated to gain more than 20 pounds an hour from birth to age one.

Another little known fact about the blue whale is that it is so large that when it decides to swim in a different direction, it can take 2 to 3 minutes to turn 180 degrees. That’s the reason why some people draw a parallel between the blue whale and school. It just seems to take forever for schools to turn things around. Our ability to adapt to changing times helps explain at least in part the rise in demand for vouchers, charter schools, home schooling and virtual schools. There are some people who just don't believe or don't want the public school system to turn things around in time.

But compare the way a blue whale turns around (slowly) to how a school of fish turns around - specifically a school of sardines - which has the same or even a greater mass than the whale, does the same thing. A school of sardines can turn almost instantly. So the question is, how do they do this? How do they know when to turn. Is it ESP? Do they use cell phones? Are they using the Internet?

The answer is simultaneously a little simpler and quite a bit more complex. If you take a careful look at a school of sardines, you'll notice that although the fish all appear to be swimming in the same direction, in reality, at any time, there will be a small group of sardines swimming in a different direction, in an opposite direction, against the flow, against conventional wisdom. And as they swim in another direction, they cause conflict, they cause friction, and they cause discomfort for the rest of the school.

But finally, when a critical mass of truly committed sardines is reached - not a huge number like 50 percent or 80 percent of the school, but 15 to 20 percent who are truly committed to a new direction - the rest of the school suddenly turns and goes with them – almost instantaneously!

Isn't that what has happened with our attitudes towards drinking and driving? Isn't that what became of our feelings about smoking? Isn't that exactly what happened to the Berlin Wall and the Soviet Union? Isn't that what caused the Internet to suddenly appear overnight? Each and every one of those events was an overnight success that took years in the making. Overnight successes that took a small group of people who were truly committed despite the obstacles and challenges to make the necessary change.

Noted anthropologist Margaret Mead once wrote "never doubt that a small group of committed people can change the world - indeed it is the only thing that ever has."

Dr. Joines' Blog for "Committed Sardines"

Lifelong Learner & Reflective Practitioner

Let's Transform Our Schools Into TRUE Professional Learning Communities

Aug 8, 2011

Change is Emotional

Learning & Leading

Dr. Jennifer Joines

Why Call Ourselves Committed Sardines?

Socratic Seminar

BE THE CHANGE!